Matter is a space-themed brewing company focused on using ingredients that taste good and come from good places. Each flavor of the beer is accompanied by a fun name and a design that is equally fun. The brand utilizes hand-drawn type, altered type, and bright illustrations to match the beer’s flavors.
back of bottles
back of carton
close-up of label
lined up bottles
To expand this project I made an ad campaign for Matter. I centered the language for each ad around the name of the flavor, to create a playful feel.
bus stop ad and instagram story ad
Instagram story motion graphic